Upon completion of the module, students will have acquired the skills to analyze and develop business models that are consistent with the market context, create a business plan, and effectively present an entrepreneurial project to potential investors.
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The module follows an integrated approach combining theoretical units with practical activities. Lectures teach the conceptual and methodological foundations of business modeling, business planning and economic-financial analysis. These are accompanied by group exercises that enable students to apply the knowledge they have acquired. Each student must bring their own PC for the course, which is necessary for the development of the work. In addition, company visits can be organized to facilitate direct contact with business and management reality.
Credits are awarded on the basis of the assessment of the project work, which must be submitted in PDF format (approx. 15-20 slides) before the examination session. The work must be presented by the team in a 15-minute presentation, followed by 15 minutes of questions and discussion. Attendance at the lectures is compulsory.
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The module provides students with the theoretical and practical tools to develop and present a comprehensive and effective business plan. Aspects related to business modeling, techniques for creating a business plan and strategies for presenting an entrepreneurial project to potential partners and investors will be explored.
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