60
Cadastral Surveying
REGGIO DI CALABRIA
Overview
Date/time interval
Syllabus
Course Objectives
General Learning Objectives: To provide students with economic competencies integrated with the design and development of industrial products.
Specific Learning Objectives: To develop the ability to carry out economic evaluations of design products across their different phases—conception, development, commercialization, and life cycle management.
Course Prerequisites
Basic knowledge of design culture. Familiarity with tools for graphic and schematic presentation (diagrams, maps, tables).
Teaching Methods
1_ COURSE STRUCTURE AND TEACHING
Each lesson is divided into two parts: a theoretical section followed by a practical application part.
Total workload: 60 hours (6 ECTS credits), structured as follows:
· Lectures: 12 hours/year (in-class)
· Classroom exercises: 24 hours/year (in-class)
· Practical activities: 24 hours/year (in-class), including Project Work with guided discussions, seminars with professionals, and/or business case studies
Calendar of Learning Activities: The Project Work and final assessment will take place during the weeks scheduled for workshops / final reviews, according to the official academic calendar of the dAeD Department.
2_ AUTONOMOUS LEARNING OF THE STUDENT
Independent Student Work Outside of Lectures: The student is expected to carry out the following activities autonomously, outside of scheduled lecture hours:
· In-depth study and bibliographic research (theoretical component)
· Preparation for intermediate assessments (practical component)
· Preparation for the final exam
Assessment Methods
Assessment of Learning Outcomes: The assessment of learning outcomes is structured in multiple phases throughout the semester and concludes with a final evaluation during the weeks dedicated to workshops.
Examination Method:
The exam consists of two components: a practical/group-based component (Project Work presentation) and a theoretical/individual component (oral interview).
- Practical Component: Group presentation and discussion of the design Project Work.
- Theoretical Component: Individual oral examination on the theoretical and methodological contents of the course.
Texts
· A. Dagnino, Strategie di impresa e vantaggio competitivo, Egea, 2021
· O. Pencarelli, Economia e management delle imprese creative, FrancoAngeli, 2020
· A. Osterwalder, Y. Pigneur, Creare modelli di business, Edizioni LSWR, 2014
Reference Websites for Bibliographic Research:
· www.businessmodelgeneration.com
· www.behance.net (per esempi di progetto)
Supplementary Material Provided by the Instructor:
· Slides and lecture notes prepared by the instructor;
· Case studies for practical application and discussion.
Contents
1_DESCRIPTION
The course aims to provide students with the knowledge and tools necessary for the economic evaluation of industrial design products. It aligns with the educational objectives of the Bachelor's Degree Programme in Design, contributing to the development of economic competencies required to understand the product life cycle, assess market value, and evaluate strategic decisions within a business context.
Special emphasis is placed on the connection between design and value: how design choices influence costs, pricing, market positioning, and economic sustainability. The approach is interdisciplinary, drawing on business economics, marketing, sustainability, and life cycle management.
2_COURSE PROGRAMME
· The concept of product value
· Business models and competitive strategies
· Context and stakeholder analysis
· Business economics, management, and control
· Methods for economic and strategic evaluation
· Fundamentals of business planning
Annual Theme and Disciplinary Focus: the course will focus on the economic evaluation of everyday design products, with reference to both disciplinary and interdisciplinary frameworks.
Possible Integrations with Other Courses: the course content can be effectively integrated with design studio activities and courses in marketing and design strategy.
Proposed Experimental Activity: a Project Work will be carried out on a real object—an everyday design product—developed using evaluation tools and economic models covered during the course.
3_EXPECTED RESULTS
Knowledge and Understanding: Acquire a foundational understanding of economics as applied to design, including cost structure and business strategy.
Applying Knowledge and Understanding: Develop the ability to use tools for analyzing business models and design-related scenarios.
Making Judgements: Demonstrate critical thinking in interpreting economic data and evaluating strategic choices in terms of market positioning and economic sustainability.
Communication Skills: Effectively present projects using clear and appropriate economic language and terminology.
Learning Skills: Develop awareness of the economic factors that influence design decisions and the ability to integrate them into the design process.