The Strategic Planning for the Promotion of Cultural Tourism in a Wide Area of Calabria: The Armeni Valley

The study, second phase of an applied research on a wide area of the Metropolitan City of Reggio Calabria, aims to identify, within the framework of strategic planning, the best actions for the enhancement of the tourist-cultural offer of specific territorial contexts, such as inner areas. The contribution reports some reflections on the evaluation tools suitable for the selection of strategies and the related actions to favor changes of strategic-cultural value and the triggering of an intelligent, sustainable and inclusive development of the territories. In the hypotheses proposed, actions and tools converge capable of borrowing the methodology of strategic planning by applying it in a sectoral way to Cultural Heritage.