Economic Sustainability in the Management of Archaeological Sites: The Case of Bova Marina (Reggio Calabria, Italy)

This paper deals with the issue of economic sustainability in themanagement of cultural heritage. The first part is dedicated to theoreticalaspects, while the second part presents a case study of an archaeological area inthe province of Reggio Calabria (Italy). Regarding the theoretical aspects, thequestion of economic sustainability is placed in the debate on the so-called NewPublic Management, and highlights which variables affect the economic balancein the management phase of a site starting from the nature of the managemententity and of the activities carried out.