60
Industrial Design
REGGIO DI CALABRIA
Overview
Date/time interval
Syllabus
Course Objectives
In order to achieve the expected results for the course program and the proposed experimentation, the educational offering articulated in the different activities pursues the following
Qualifying educational objectives: The course is oriented to provide students with the operational tools to govern their own choices, with a technological approach, and provides a program characterized by a methodology that, tending to produce a technical feasibility project, of an object of everyday life.
Specific learning objectives (with reference to the course/workshop theme): The theme of the year will be an exercise based on the analysis of an action of contemporary living and an object representative of the action. Subsequently, the transformation of the object and its preparation for advertising launch will be addressed. The goal is to have the student apply a theoretical and operational method to understand the implications arising from the design of living.
Course Prerequisites
Good knowledge of written and oral Italian language. Scholastic knowledge of major cultural movements from the industrial revolution to the twentieth century.
Prerequisites will be checked at the beginning of the course. If deficiencies are found, the lecturer will give appropriate notice to the teaching tutors in order to identify appropriate remedial methods.
Teaching Methods
1_ COURSE STRUCTURE AND TEACHING
Lectures and communications will alternate with project activities to give the correct theoretical context to operational activities. The Course attendance will be ascertained and evaluated through partial tests referring to three cycles of study (phases). These cycles listed below will be enriched by the visit to the place where the products will be made, after prototyping, discussion with the client and guided visits to companies operating in the area.
- Training and orientation cycle in which general issues of framing to the design project will be covered
- Cycle of knowledge of the preparatory phases of design, providing the fundamental methodological tools for understanding the problem, recognizing the interpretation of the demand framework and conceiving a design reasoning in the form of an "idea"
- Cycle of experimentation through design development and future implementation if possible.
2 STUDENT AUTONOMOUS WORK
Consistent with the addresses in Year I, the course aims to provide students with a solid background in methodological terms in order to ensure, at the end of the course, the ability to:
- perform research on the topic
- collect useful data
- conduct analysis appropriate to the conception of the design solution
- develop a design brief,
- develop a design concept
- present and communicate graphic designs
- hypothesize an actual model
The student will acquire the skills necessary for identifying responses in relation to the context of action, aiming toward innovative intentions. In addition, the student will be invited to experience the process of developing a design product idea.
TYPE OF EDUCATIONAL ACTIVITIES:
Lectures: (hours/year in the classroom):40
Exercises: (hours/year in the classroom):10
Practical activities: (hours/year in the classroom):10
Schedule of training activities
I semester
Assessment Methods
Access Restrictions:
The exam will have a theory part and an application part. Both will be tested on the exam and both will contribute to the single final grade. Both parts are closely aligned with each other and both are required for passing the exam.
Active attendance and in-progress testing have a bearing on the final outcome, failing which the exam cannot be taken in the first appeal session
ATTENDANCE IS MANDATORY, ONLY 20% ABSENCES ARE ALLOWED
Exam Mode: Theory/Practice:
The course will have essentially two assessment periods. An evaluation on the midterm practice topics. A final assessment, which will takè into consideration the outcomes of the midterm assessment, the overall preparation on the theory topics and the outcome of the annual practice test.
In relation to the topics covered in the teaching modules, students are required to carry out exercises and partial tests, according to deadlines to be specified. In support of these activities, teaching materials will be provided in advance, with specific bibliographies, bibliography-typesheets, knowledge sheets on technological systems, anthology materials, etc.
The year's verification, aimed at certifying the 8 credits provided, consists of an interview, reconsideration of the partial evaluations, and evaluation of the papers produced during the year: exercises, written and graphical, photographic documentation, etc., enclosed in a book, and a communicative paper of the product concept.
The book will be a kind of "custom textbook" produced at the direction, containing the overall communication of the final product/project placed in the assigned context of reference.
The work will be individual and, in part, produced in the classroom. Verifications will occur periodically, based on scheduled progress; partial verifications may be translated into "credits" useful for examination purposes.
Grading Criteria:
Grades:
30 - 30 cum laude: Excellent ability to conceive and develop a design of an original and reproducible object; ability to make original judgments and evaluations; excellent language and communicative properties even on different registers (drawing, presentation, etc.);
26- 29: Exhaustive ability to conceive and develop a project with innovative content; ability to apply acquired knowledge and to
make judgments; good ability to articulate a specialized discourse including through different communicative registers;
22 - 25: Sufficient ability to devise and develop a project with innovative elements; basic ability to apply acquired knowledge and make judgments; and ability to
articulate a specialized discourse
18-21: Minimal ability to devise and develop a project with elements of innovation, to apply acquired knowledge and make judgments, and minimal expository and communicative skills.
Insufficient: Severe difficulty in devising and developing a project; major formative gaps; inability to apply acquired knowledge; inappropriate language.
Texts
- Alessi C. (2014) Dopo gli anni zero, Bari, Editori Laterza (recommended for theory)
- Bassi, A., Design. Progettare gli oggetti quotidiani, Bologna, Il Mulino, 2013 (recommended for experimentation)
- Del Curto B., Marano C., Pedeferri M.P. (2015) Materiali per il Design, Bologna, Zanichelli (recommended for experimentation)
- Munari B. (2008) Da cosa nasce cosa, Bari, Laterza Editori (recommended for theory)
- Mari E. (2011) 25 modi per piantare un chiodo. Sessant'anni di idee e progetti per difendere un sogno, Mondadori, Milano (recommended for year theme)
Contents
The course, which has the objectives of defining a basic background consistently with a first-year three-year course, aims to deepen, making use of the designer's own tools of investigation (and dialogue with the discipline and the context), the scale of the material-technological feasibility of the design artifact and relative functional dimension, nevertheless fitting into that general path that starts with cognitive actions and ends with communicative actions.
The course envisages the student's acquisition of the basic notions and fundamental methodologies to deal with the stages of identification and/or analysis of a given problem, then the conception of the related solution proposal expressed in the form of a design project - placing it in a historical and geographical panorama, as well as in line with current trends aimed at sustainability, eco-friendliness, flexibility.
Over the course of the course, lectures, tutorials and workshop days will alternate, as well as moments of sharing useful contributions from professionals and potential clients.
for professionals and potential clients
COURSE SYLLABUS
The course serves as the educational backbone of a comprehensive experience that begins with identifying a brief and analysing a set of requirements, before progressing through a process rich in input
(both educational and professional) to the formulation of a design solution in the form of a design object. The central focus lies in achieving the objective that gives the course its name,
namely the concept: a project idea translated from thought into a graphic element that can be developed and communicated. The course, which involves students acquiring the fundamental concepts underlying the disciplines related to design proposals and the professional role of the Concepteur, aims to prepare first-year students to tackle the essential phase preceding the design process, thereby ensuring that
they possess the fundamental methodological tools for understanding the problem, recognise and interpret the requirements framework, and formulate a design rationale in the form of an ‘idea’, that is, a ‘concept’ that can potentially be developed through all its phases (conceptual, pre-design, design and communication) as a finished product.
Students must possess the conceptual tools for reading, interpreting and solving problems at the project scale and, through their ability to conduct research, using the
practical skills acquired, will be led to reflect on phenomena of innovation relevant to the design proposal. The theme for the year will be the study and analysis of an object of everyday life, its transformation and the
construction of its new identity in the market. The course will cover topics relating to:
Terminology and disciplinary approaches
Storytelling through images (mood boards)
Techniques of living: the building structure; the environmental and technological subsystem
Evolution of the concept of living
History of design objects
The method of storytelling: design storytelling.
Cinema design space
References, suggestions, and prefigurations
3_EXPECTED OUTCOMES
The course aims for students to acquire the basic concepts and fundamental methodologies required to tackle the stages of identifying and/or analysing a given problem, and subsequently to conceive the corresponding solution expressed in the form of a design project – situating it within a historical and geographical context, as well as in line with current trends focused on sustainability, eco-compatibility and flexibility.
More information
The course stands as the didactic pillar of a comprehensive experience that starts from the detection of a demand and the analysis of a demand framework, and then arrives through a path full of inputs (educational and professional) to the formulation of a design response in the form of a design object. The central moment lies in achieving the goal that determines the course's name, namely the concept, a design idea translated from thought to a developable and communicable graphic element.
The course, which involves the student's acquisition of the basics of the disciplines related to the design proposal and the professional figure of the Concepteur, aims to prepare the first-year student to deal with the essential phase that precedes design, thus to ensure that he or she has the fundamental methodological tools for understanding the problem, recognizing the interpretation of the demanding framework and conceiving a design reasoning in the form of an "idea," i.e., a potentially developable "concept" through all its phases (ideational, metaprojectual, design and communication) as a product.
The student will be expected to possess the conceptual tools for reading, interpreting and solving problems at the scales of design and, through the ability to develop research, with the practical skills acquired, will be led to reflect on innovation phenomena relevant to the design proposal.
The year's theme will be the study and analysis of an object of everyday life, its transformation and the construction of its new identity in the market.
The discipline will address topics related to:
- Terminology and disciplinary approaches
- Storytelling through images (moodboards)
- Techniques of living: the building organism. the environmental and technological subsystem
- Evolution of the concept of living
- History of design objects
- The method for telling: design storytelling.
- Space cinema design
- References suggestions prefigurations
3_EXPECTED RESULTS
The course involves the student's acquisition of the basic concepts and fundamental methodologies for dealing with the stages of identifying and/or analyzing a given problem, then the conception of the related solution proposal expressed in the form of a design project - placing it in a historical and geographic landscape, as well as in line with current trends aimed at sustainability, eco-friendliness, and flexibility.
Knowledge and understanding
Knowledge of the state of the art:
1. Design and history
2. Design and methodology
3. Design and theory
The objective is to make the student acquire basic knowledge through the study and in-depth study of historical-critical and methodological aspects that have characterized the field of Design since its conception. The techniques adopted by the masters will serve as a guide for the identification of effective and efficient ways aimed at achieving design solutions appropriate to the historical period and the context within which one moves and with which one relates. Theoretical input is essential in order to ensure a proper approach in terms of meta-design as well as governance of the discipline.
Ability to apply knowledge and understanding / Applying knowledge and understanding
Project proposal: A design exercise, which will involve an object of contemporary living
The second phase of the course will be articulated through:
- lectures and/or seminars on materials of architecture (eco-friendly) and
basic construction technologies;
- Illustration references and projects of nano architecture known and relevant to the
design proposal;
- Meeting with clients.
- Design research;
- Design and comparison (project workshop);
The goal is to provide students with notions and tools useful for basic understanding of eco-friendly architecture and architectural technologies. Through answering a real question, students will be confronted with the feasibility of the request. They will be given the opportunity to collaborate in teams while developing the design theme and simultaneously delving into the design object and its classes of technological units (from a functional and performance perspective).
Making judgements.
Refers to the student's ability to develop critical skills, to be able to make their own evaluation and/or judgment, to independently find, select and use data and information, and to be able to take initiatives and make decisions (e.g., identify problems and find solutions).
Communication skills
The completion of the course will coincide with the acquisition not only of the ability to expose, in the examination, what was produced during the course, but also makes use of the fundamental "module" of the design project narrative, in order to effectively communicate the product falling within the general objectives set by the Degree Course (Communication and feasibility of the project; Layout boards and presentation)
Final workshop with external practitioners.
The workshop is intended to train in the student the ability to organize his or her work in a professional manner through the relationship with a specific client who poses a clear brief and demands adherence to time, manner, intermediate results, use of resources, attention to corporate culture and own positioning, etc.
Learning skills
The student will acquire, in fact, the skills to read and distinguish an industrial, craft or artistic product through morphological characteristics, context of belonging and production techniques therefore the skills to discern a manifest (and not) need, search for sources of self-education and self-updating, apply what has been learned.