80
Design
REGGIO DI CALABRIA
Overview
Date/time interval
Syllabus
Course Objectives
The main learning objectives consist in acquiring the notions necessary for the critical interpretation of a multimedia product, with particular attention to audio / video interactions, and in the production of an original project by the student.
Knowledge and understanding. Students will have to learn how to analyze images and how to make their compositional methods their own.Ability to apply knowledge and understanding: The ability to apply knowledge is verified in the graphics required for the final exam.
Judgment autonomy is verified in the design choices adopted.
Communication skills: the technical tools of communication and drawing will compose the student's new communication skills.
Learning ability: It will be evaluated with the discussion of the graphic works and the quality of the same.
Course Prerequisites
The educational path is based on some notions learned in the Course of Tools and techniques for design and communication, 1st year and on the mastery of software for the management and design of raster and vector images (Photoshop and Illustrator).
Furthermore, the course requires knowledge of the basics of visual communication (form theory, colour theory, graphics) of photographic shooting and standard software for vector and raster design.
Teaching Methods
The teaching will be divided into theoretical lessons, laboratory exercises, study seminars, according to a calendar divided into three sections.
The first phase consists in the study of theoretical and practical foundations of visual communication.
The second phase deals with the theories and techniques of mass media.
The third phase deals with the production of a multimedia project.
The course includes the periodic delivery of exercises related to the theoretical contents covered. Furthermore, a final paper of the training course will be delivered, on an individually assigned topic.
Assessment Methods
During the course, tests will be scheduled through exercises assigned by the teacher. Further meetings are scheduled to check the assigned works.
The exam is individual. It can be accessed after verifying the minimum attendance required by the course and the papers required for the exam. The exam consists of a discussion on the papers produced during the course and on the topics covered during the theoretical lessons.
Voting:
30 - 30 cum laude: excellent ability to graphically conceive and develop a communication and representation project in the field of design;
excellent language and communication skills also on different registers (drawing, presentation, etc.);
26-29: good ability to conceive and graphically develop a project of communication and representation in the field of design; good ability to articulate a specialized discourse also through different communicative registers;
22 - 25: Sufficient ability to graphically conceive and develop a communication and representation project in the field of design, as well as to articulate a specialized discourse;
18-21: Minimum ability to graphically conceive and develop a communication and representation project in the field of design
Insufficient: strong difficulties in conceiving and developing a project; strong training gaps; inability to apply the acquired knowledge; inappropriate language.
Texts
Mark Wasserman, REthink REdesign REconstruct. How top designers create bold new work by REinterpreting original designs. Cincinnati (Ohio), HOW Design Books, 2004.
Daniele Baroni, Il manuale del design grafico. Milano, Longanesi 1999
Gianni Brandolino, Peter Cannings, Daniele Colistra, Giancarlo Leggio. Insout of a live communication project. Milano, Lupetti 2008.
Roger Fawcett-Tang, New Typographic Design. London, Laurence King Publishing 2007.
Charlotte & Peter Fiell, Graphic Design for the 21st Century. Köln, Taschen 2002.
Giorgio Fioravanti, Grafica e stampa. Bologna, Zanichelli 1997
Giorgio Fioravanti (a cura di), Il manuale del grafico. Bologna, Zanichelli 1987
Angus Hyland (Ed.), The Picture Book. Contemporary Illustration. London, Laurence King Publishing 2006.
Ellen Lupton, D.I.Y. Design It Yourself. New York: Princeton University Press, 2006.
Ian Noble, Russel Bestley, Comunicare con le immagini. Metodi e linguaggi per il graphic design. Bologna, Zanichelli, 2012.
Timothy Samara, Design Evolution. Theory Into Practice. Beverly, Rockport 2008.
Michele Spera, La progettazione grafica tra creatività e scienza. Roma, Gangemi, 2001.
Gil Branston, Roy Stafford, Teorie e Tecniche dei mass-media, Bologna, Zanichelli, 2007.
Further teaching material will be made available during the course and published on the University website.
Contents
The course aims to provide students with the tools to critically and technically analyze the rules and products of multimedia communication. In the final phase of the course, the knowledge acquired will be put into practice with the creation of an original project.
Through the course of the lessons and the related topics, the student will have access to the different representation techniques and the different applications that have been made of these in the fields of art, industrial design and graphics. Starting from these bases, project proposals will be developed.
The student will be able to apply, reworking them, the methodologies learned to a case study agreed with the teaching staff. He will be able to find and select the data and information useful for carrying out his communication project.
Communication skills will be central in the training of the student who at the end of the course will be able to develop communication strategies appropriate to the target audience and to elaborate them graphically in an appropriate and creative way. The skills acquired during the course will make the student autonomous in the process of implementing his skills.
More information
The expected results are: knowing how to independently analyze the different products of the communication industry; knowing how to control the different phases of realization of a multimedia communication product.
The course alternates lectures and classroom exercises.
01. Prolusion
02. History of Graphic Design and Infographics
03. History of Graphic Design and Infographics
04. Classroom workshops
05. Data Visualization
06.Data Visualization
07. Classroom workshops
08. Organization of the theme of the year
09. Date Art
10. Information Design
11. Classroom workshops
12. Editing
13. Classroom workshops