60
Design
REGGIO DI CALABRIA
Overview
Date/time interval
Syllabus
Course Objectives
In order to achieve the expected results for the course program and the proposed experimentation, the educational offer divided into different activities pursues the following objectives:
The course aims to investigate the verbal and iconic figurative aspect and highlight the creative aspect in the use of languages and visual media to allow students to produce original works.
In order to achieve the expected results for the proposed educational experimentation, the educational offer divided into different activities pursues the following objectives:
- aims to make the student acquire the skills necessary for graphic representation through analog and digital methods and techniques; graphic representation will be adopted as a tool for knowledge and analysis and as a tool for visual communication.
Particular attention will be paid to the critical use of representation techniques for the visual communication of social messages.
Qualifying educational objectives:
- Acquisition of the elementary notions of analog and digital graphic representation techniques;
- Ability to represent and analyze traditional and digital visual codes;
- Skills in using digital software for visual communication.
Specific training objectives in relation to the course theme:
- Ability to develop knowledge of different types of visual representation;
- Ability to process and transcribe data acquired in a digital environment;
- Ability to develop graphic designs for visual communication.
Course Prerequisites
The course, located in the third year of the Design course of study, requires knowledge of basic notions of vector drawing and raster image management.
Knowledge and use of image management software and advanced graphic processing.
Teaching Methods
1. General introduction to the themes of graphic design (3 hours)
2. Design for social community: survey and interpretation of visual data (3 hours)
3. Graphic design, brand and visual identity (3 hours)
4. Communication design (3 hours)
5. Lettering, color and composition of images (3 hours)
6. The languages of visual communication (3 hours)
7. Visual approach and syntax of compositional systems (3 hours)
8. Introduction to the themes of the final workshop (4 hours)
Lessons: (hours/year in the classroom): 25
Exercises: (hours/year in the classroom): 20
Practical activities: (hours/year in the classroom): 15
Other: a final workshop is planned
Calendar of training activities (even just indicating the week/semester with reference to the teaching calendar)
First semester
1st week: lesson
2nd week: lesson
3rd week: lesson + exercise
4th week: lesson + exercise
5th week: lesson + exercise
6th week: lesson + exercise
7th week: lesson + exercise
8th week: lesson + exercise
9th week: exercise
10th-11th-12th week: final workshop
Assessment Methods
The exam is individual. It can be accessed after verification of the minimum attendance required by the course (75% of attendance) after having delivered all the graphic works assigned during the year.
Mandatory participation in the final workshop.
The works produced during the course and the topics covered in the theoretical lessons will be the subject of the final exam. and mandatory participation in the final workshop
Grades:
30 - 30 cum laude: excellent ability to design and develop the visual communication project; constant participation in the course activities and regular delivery of the assigned graphic works.
26- 29: good ability to design and develop the visual communication project; constant participation in the course activities and regular delivery of the assigned graphic works.
22 - 25: sufficient ability to design and develop the visual communication project; constant participation in the course activities and regular delivery of the assigned graphic works.
18-21: minimum ability to design and develop the visual communication project; constant participation in course activities and regular delivery of assigned graphic works.
Insufficient: strong difficulties in designing and developing the assigned project; strong training gaps; failure to participate in course activities; absences exceeding 25%.
ES (simulation)
0_ test to verify basic knowledge (start in training activities)
1_ intermediate test on the program on lectures and seminars
2 _ final test – Final Review/ WORKSHOP
Exam method: Theory/Practice
Texts
1. Duri Bardola, Appunti grafici per la comunicazione visiva, Genova University Press, 2021
2. Susanna Cerri, Il potere del brand. Graphic design tra identità e comunicazione, Didapress, Firenze, 2017.
3. Lev manovic, Cultural Analytics, The MIT Press, London, 2020.
4. Bruno Munari, Disegn e Comunicazione Visiva, Editori Laterza, Roma, 2023.
5. Paul Rand, Pensieri su design, Postmedia books, Milano 2016.
Contents
The Graphic Design Course aims to activate visual communication processes adressed to convey clear and unequivocal messages on social issues that will be developed during the semester.
The Course aims to provide the tools for knowledge, analysis and construction of a visual message through the use of a technical vocabulary of graphic representation, useful for the development of design processes and management of images, texts, videos.
Information technologies have become design areas of graphic experimentation, expanding the range of communication artefacts. The field of graphic design involves conceptual and methodological hybridizations and the ability to unify traditional skills with innovative methods of representation regarding communication flows. Complex traditional iconographic and textual materials have the possibility of coexisting within the same instrumental support in which verbal-figurative rhetoric is associated with other communication languages in a hypertextual perspective.
Through the interpretation and drafting of graphic works, the aim is to understand, analyze and communicate the form, language, composition of visual messages that are not always evident. Understand and represent a series of visual flows and correctly translate the codes of representation into forms of visual communication.