From Landscape to Fragment. Survey, Analysis, Digital Dissemination for The Cultural Industry.

The focus of this article is methodological and is based on a reflection that has at its core the notion of scale. The research carried out, in fact, concerns objects of different dimensions: large portions of non-urbanized territory, historical centers, squares and urban spaces, blocks, single buildings, monumental fountains, sculptures, museum works, archaeological fragments. Obviously, for each context investigated we had to adapt the flow of actions that goes from preliminary knowledge to the formalization of the digital communication product. What are the methodological and procedural variants? And what are the elements that remain unchanged both in the knowledge phase (documentation, survey, graphic analysis) and in the communication phase (modeling, rendering, cataloging and archiving, presentation, educational entertainment)? The examples presented offer the starting point for a reflection on the tools and the procedures currently available to those who deal with knowledge, protection and communication of artistic heritage. Artificial intelligence, the diffusion of digital archives and access to open data further expand an already complex scenario, allowing an ever-greater interaction between those who process the information and those who are intended to use it.