Sport Information, Social Communication, and protection of the Olympic Brand: IOC Guidelines on using Social Media during Olympic Games

Chapter
Publication Date:
2023
Short description:
Sport Information, Social Communication, and protection of the Olympic Brand: IOC Guidelines on using Social Media during Olympic Games / Busacca, Angela. - I:(2023), pp. 202-220. [10.4324/9781003458890-14]
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
List of contributors:
Authors of the University:
Handle:
https://iris.unirc.it/handle/20.500.12318/146511
Book title:
Sports Sponsorship and Branding - Global Perspectives and Emerging Trends