The Fiera del Mediterraneo of Palermo 1946–1975 Ephemeral Architecture and Apparatuses during the Years of the Artistic Metamorphosis
Chapter
Publication Date:
2018
Short description:
The Fiera del Mediterraneo of Palermo 1946–1975
Ephemeral Architecture and Apparatuses during the Years of the Artistic Metamorphosis / Fatta, Francesca. - 1:(2018), pp. 1-12.
abstract:
The Fiera del Mediterraneo Exhibition Centre of Palermo, in its original layout realized in
1946, is an interesting laboratory of visually striking ephemeral architecture and apparatuses. The
whole fairgrounds lends itself to an analysis focusing on its dual image: one, “external”, because
urban, territorial, Mediterranean, and another, “internal”, unfolding amidst the boulevards, the
pavilions and the exhibits on display. For both images, there is a communicative project rightfully
belonging to the period of the “Italian Metamorphosis” (1945/1968), the years in which Italian
culture was invested by a renewed renaissance, even in the so-called minor arts such as graphics
and visual communication.
1946, is an interesting laboratory of visually striking ephemeral architecture and apparatuses. The
whole fairgrounds lends itself to an analysis focusing on its dual image: one, “external”, because
urban, territorial, Mediterranean, and another, “internal”, unfolding amidst the boulevards, the
pavilions and the exhibits on display. For both images, there is a communicative project rightfully
belonging to the period of the “Italian Metamorphosis” (1945/1968), the years in which Italian
culture was invested by a renewed renaissance, even in the so-called minor arts such as graphics
and visual communication.
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
Keywords:
ephemeral architecture; advertising graphics; exhibition pavilions
List of contributors:
Fatta, Francesca
Book title:
International and Interdisciplinary Conference IMMAGINI? Image and Imagination between Representation, Communication, Education and Psychology