48
Applied Economics
REGGIO DI CALABRIA
Overview
Date/time interval
Syllabus
Course Objectives
EDUCATIONAL OBJECTIVES
The course is designed to provide students with the tools and methodologies needed to recognize and promote new experiential tourism trends, such as artistic, historical, environmental, cultural, and food and wine assets, both tangible and intangible, so that they can develop a region economically and socially.
Expected learning outcomes taking into account the so-called Descriptors of Berlin,
[1. Knowledge and understanding (what the student should know at the end of the course); At the end of the course the student should know the methodologies for the artistic and tourist evaluation of a territory.
2. Ability to apply knowledge and understanding (what the student should be able to do at the end of the course)], At the end of the course the student must be able to apply the methodologies described to identified practical cases presented in the form of Project work. The theme of the Project work, identified by the student, must be inherent to a Calabrian tourist attraction. The Cat-Lab is the laboratory of cultural, environmental and tourist resources http://www.cat-lab.org/ established in 2007 and directed by prof. Mantovani supports project work activities with the possibility of creating student start-ups. All in a logic of coherence with the teaching objectives as well as those of the so-called transversal skills identifiable in social media marketing and metaverse for a more effective tourism promotion action.
[3. Autonomy of judgment (critical ability). Students will have independent judgment as well as a critical ability to identify a possible tourist attractor and plan tourism marketing for its best use and accessibility.
4. Communication skills (ability to convey what has been learned). Students will be required to have effective communication skills to present the project work
5. Ability to learn (ability to continue studying independently)]. With the methodologies learned, students will have the skills to work in the tourism and cultural industry.
Course Prerequisites
no prerequisites
Teaching Methods
TEACHING METHODS. For the best use of the course, the teaching delivery methods are:
a) frontal lessons for the methodology.
b) laboratory hours (Cat-Lab), in which there will be brain storming to agree and review the projects.
c) The program for those attending includes exercises at the mid-point and end of the course. Possibility of seminars. The methods indicated must be consistent (and hopefully linked) with the learning outcomes indicated in the Educational Objectives.
To enhance the students, Prof. Mantovani has created a methodology that he defines as Teaching friendly, http://www.cat-lab.org/officina-creativa/. The method involves the creation of an "environment" in which students feel an active part of the University, perceiving it as a place to meet, to enhance their skills and work in a team, and where they can concretely express their entrepreneurial vocations.
Assessment Methods
LEARNING VERIFICATION METHODS.
For those attending students there will be oral pre exams. as well as the development of an individual or group project (project work) which will be presented by the students themselves to ascertain the actual achievement of the learning outcomes. expected by the student. The final evaluation will be the average between the evaluation of the two exemptions and the Project work evaluated out of thirty.
For non-attending students oral exam and project work
Texts
MANTOVANI M. (2026) La cultura per un turismo rigenerativo Laruffa editore
or
G. candela e Scorcu "Economia delle arti" seconda edizione Zanuichelli
Contents
1 What is Cultural Heritage?
2 Landscape assets: how to recognize them and optimize them for eco-sustainable tourism
3 Mantovani tourism models
4 The First Mantovani Information Accessibility. From Lonely Planet to GPT chat, via Taylor Swift and the Metaverse
5 The Third Mantovani Hospitality Accessibility
6 The Fifth Food and Wine Accessibility. Tourism trends: Italian food and wine as an icon of Made in Italy
7 The Sixth Mantovani Communication Accessibility. How to enhance cultural assets?
8 From experiential to regenerative tourism & new tourism trends
9 The Mantovani matrix of historic and artistic properties for cultural/artistic/environmental experiential itineraries
10 The Mantovani matrix of historic and artistic properties for ethical/regenerative itineraries.
More information
Different programs are available for non-attending students and students receiving special benefits.
For Attending Students:
Partial study of the textbook explained in class. Book: Mantovani: Culture for Regenerative Tourism (in press), Laruffa Editore Reggio Calabria, and the
presentation of a project work (enhancing a cultural asset(s) that is/are part of Calabria's identity), individually or in a group, to be uploaded to the platform attached to the textbook by the end of the course.
For non-attending students, the study of eight chapters of their choice from the book: Mantovani: Culture for Regenerative Tourism (in press), Laruffa Editore Reggio Calabria, and a project work (enhancing a cultural asset(s) that is/are part of Calabria's identity) to be submitted to the platform attached to the textbook 10 days before the exam. Alternatively,
libro Candela e Scorcu 2026 "Economia delle arti" seconda edizione zanichelli
Students who are behind schedule, workers, military personnel, or civilian service personnel, undergraduates, students enrolled in single courses, Erasmus students, students with disabilities and learning disabilities (DSA), pregnant students, students who are parents of children up to 12 years old, students with dual enrollment, and students with a specific academic qualification (PA 110) are required to study five chapters of their choice from the book Mantovani: Culture for Regenerative Tourism (in press), published by Laruffa, Reggio Calabria, and a project work (enhancing a cultural asset(s) that is part of Calabria's identity) to be submitted on the platform attached to the textbook 10 days before the exam. alternatly
libro Candela e Scorcu 2026 "Economia delle arti" seconda edizione zanichelli
It is important to know that for those attending the teaching methodology used is that of Teaching Friendly, http://www.cat-lab.org/officina-creativa/. The method conceived by Prof. Mantovani which involves the creation of an "environment" whereby students feel an active part of the University, perceiving it as a place of meeting, of enhancing their abilities and teamwork, and where they can concretely express their entrepreneurial vocations.